Mobile apps are popular for all business niches as customers are increasingly craving for convenience and ease. Naturally, erstwhile web channels and stores are now embracing mobile apps to attract new customers and reach out to their target audience. Nothing really can stop this trend in the months and years to come. So, mobile commerce or mobile eCommerce stores have come as a replacement for e-commerce or online stores as well.
There are loads of benefits for businesses that mobile commerce apps offer. Let us explain a few important ones here.
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Sell to Customers Directly
Thanks to the handheld devices and apps that most customers across age brackets remain engaged with, the brand engagement for today’s customers is already higher. Moreover, thanks to mobile interactions, the way customers browse, shop, and pay for products has completely changed.
A beautiful looking app with great user experience can impress a customer instantly and make direct sales irrespective of the real size and brand image of the business behind the app. This helped in creating a level playing field for big brands and small businesses.
Higher Business Convention
Building mobile apps for eCommerce encourages building a solid bond with customers besides delivering the advantage of continuous engagement. By building a beautiful looking, informative, and functionally effective mobile app with relevant features s business can easily grab attention and engage customers.
Furthermore, they can easily incorporate social media platforms into their apps and allow customers to create conversations and opinions about brand products or services, and this can reach out to a bigger audience. Over time, this helps in building brand recognition and boosting sales and business conversion.
Boosting the Loyalty of Customers
Though a mobile app-based e-commerce store is basically considered to be a copy of a web store, it has the advantages of being highly optimized for mobile usage, personalized for individual customers, and well-designed for device screens. All of these improves the customer experience to a great extent and helps new user acquisition as well as boosting the loyalty of the customers. The ease of browsing products and shopping them with ease keep customers happy and engaged.
One of the key advantages is the faster loading time. A mobile app loads much faster and consequently keeps customers engaged for longer. The scope of personalized content and user experience through notifications and other means also helps customers feel to be more cared for and loved. Lastly, some mobile apps can also ensure offline access to some content and thus provides more reason for customers to stay tuned.
Deliver a Personalized Shopping Experience
Personalization is a critical aspect of mobile commerce success. Personalization is used across mobile commerce stores in a number of ways. For instance, whenever your customer signs up for an email newsletter, based on several factors such as demographics, age, gender, location, and previous shopping behavior, you can send them emails that are more likely to create a resonance in them. Similarly, for a website user from a particular location or background, you can personalize the content on the homepage.
The eCommerce mobile apps can enhance personalization to cover many aspects that were not possible with traditional web stores. For example, you can use personalized notifications to target specific customers based on their buying habits and location. Since mobile devices are used on the go and have a highly personalized flavor, personalization plays a key role in boosting sales and brand engagement.
An app automatically gives some scopes of personalization. For example, through a mobile app, a customer can check their complete purchase history anywhere and anytime they wish. This, on the other hand, helps them to make repeat purchases from anywhere.
Minimize Cart Abandonment
Shopping cart abandonment is already a nagging problem for the vast majority of eCommerce stores worldwide. This is a crucial parameter that your analytics tool should track on a regular basis. The cart abandonment invokes a lot of dilemmas as the customer was almost finishing the purchase before he left the store all of a sudden. To stay clear of such frustrating dilemmas your eCommerce app should focus on certain aspects contributing to cart abandonment. Surprisingly, mobile commerce apps because of their better UX elements and on the go usability do better in this regard.
Some of the top reasons for shopping cart abandonment include additional costs such as shipping and taxes, making it mandatory to create a user account for purchase, long and strenuous checkout, non-transparent cost computation, lack of trust for payment methods, crashing or website performance issues and all sorts of user experience issues.
Mobile commerce apps suffer less on UX or store performance issues. Mobile commerce apps minimize friction and time consumption in the checkout process. Because mobile apps can save customer preferences in the app settings, and every time a customer buys something, these preferences automatically shorten the steps. Mobile being organically more personalized automatically cut short some inputs for the customers.
Obviously, mobile commerce apps offer a lot more advantages to what we mentioned so far. Mobile commerce apps are trendier, and as most people spend a lot of time looking at the handheld screen, mobile commerce is likely to be their automatic choice. As for taking screen space and consuming device storage, modern online stores can embrace lean, lightweight, and low footprint technologies like Progressive Web Apps to bring together the best of mobile and web for their e-commerce store.
JunedGhanchi is co-founder and Chief
Marketing Officer at IndianAppDevelopers, professional mobile app Development Company in India for
the full-cycle mobility solutions including IOS and Android platforms. He is
committed to developing a useful business strategy to help businesses succeed.