Alice Cuninghame

An experienced freelance copywriter and founder of Purple Content, Alice has worked with big brands and small businesses since 2009. As well as copywriting, she offers tone-of-voice consultancy, editing and writing coaching for businesses and shes loves working with sparky ambitious SMEs like Rapidi. She's also an all-around creative wordsmith with a background in fiction writing and performance storytelling.

Why You Should Integrate Your ERP and CRM Systems

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Your ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems both work hard for your business. They’re constantly recording and handling data about your customers, suppliers and processes. Both are vital. The CRM helps you understand your customers and develop your relationships with them, while the ERP helps you handle everything behind the scenes, … Read more