How To Write Content For Content Marketing
Content marketing is gaining popularity due to its effectiveness. Professional cheap paper writing texts for websites, writing SEO articles, product descriptions, as well as running a blog requires creativity, experience, and tools techniques are available at this page in Cheap Custom papers.
In the article, you will find information about cheap paper writing. I described the key issues regarding the structure of content, where you should start, what is the difference between writing SEO texts and writing for users. How to reconcile these two goals, how to prepare a draft for a copywriter. How long should the article be and finally how to write texts that reach top positions in Google.
What should be the length of the content
It depends on the topic. The length of the text should be adapted to the recipient. Some issues require a broad description, others a one-sentence answer to the user’s question. Always before starting to write content, it is worth examining users’ expectations by checking keywords in Surfer and verifying what type of content is in the top positions in Google.
The task of the Google algorithm, based largely on machine learning and AI (artificial intelligence), is to match search results to the user’s needs. It can, therefore, be assumed that organic search results for a specific phrase and location (country, city) reflect users’ expectations. On this basis, you can diagnose what length and form of content are appropriate for a given audience.
Then select the appropriate keywords and thematic scope, determine the appropriate number of headers and paragraphs and graphic elements.
The structure of the text
Each text should have a well-thought-out structure that should be tailored to the topic and audience. However, you can highlight segments of content that will be appropriate for most texts written for websites. The overall structure can be based on the following diagram.
It plays a very important role and can be crucial in the context of content marketing effectiveness. Not only informs about the content of an article or a given subpage but properly crafted, it encourages you to read the content. To fully use the potential of the title, we should remember a few guidelines:
The length should not exceed 70 characters. If it exceeds – remember to put the most important information first.
It should contain keywords. Let’s remember that the title often plays the role of a meta title, as well as the most important H1 header, which is a very strong ranking factor for Google.
- Putting keywords can help you reach high positions.
- Focus the attention of the user in the early stages of the purchase path.
- The desire to own a product can be invoked in many ways.
- Product sales are only one of the possible content marketing goals.
- Other goals, which can be more, such as acquiring cooperation partners, brand promotion. They should all be consistent with the company’s marketing strategy.
- Introduction, also called the article teaser, plays a very important role. In the introduction to the article or product description we put a list of problems that the content will solve, we inform the reader what he will find below. This is especially important for long content. In sales texts, we can use the introduction to place information such as:
In the article introductions, we include information about thematic segments, data described or methodology. It is worth showing that we will solve specific problems that may be crucial for the recipient.
The introduction is also a good place to place keywords or phrases that are strongly related to the topic being described. Some such phrases can be found in Surfer using the “audit” function:
The introduction also called the article teaser plays a very important role. In the introduction to the article or product description we put a list of problems that the content will solve, we inform the reader what he will find below.
This is especially important for long content. In sales texts, we can use the introduction to place information such as: Pay attention to the importance of knowledge about the recipient. Knowing the recipient, we can adjust the introduction and content of the article to his needs. It is worth it to support yourself with tools like Keyword Planner or even online forums to verify what are the problems and expectations of users within a given topic.
This knowledge can be crucial when distributing content and positioning a subpage in organic Google search results.
- Development and content of the article
It is worth collecting thematic segments that we want to describe and then arrange them as much as possible. You should start with less complicated elements at the beginning of the description, and with the development of content introduce more complicated, detailed threads. Thanks to this, the content will be accessible to a wider audience, because all or a significant part of the content is understandable even to a novice recipient.
- Headers and paragraphs
According to research, less than 20% of people read the entire content of the website, but the vast majority, between 60-70% pay attention to headlines. It is worth considering and using the potential of headlines in such a way as to convey the most important information and valuable suggestions.
Number of paragraphs in Google – Surfer search results.
According to statistics, we read more readily divided into short paragraphs. The text compacted into large blocks is less attractive and not very transparent.
A good place to summarize, i.e. re-gather the most important elements of content and emphasize keeping the promise from the introduction of the article. If the content is commercial or is a product description, it is worth adding the “buy now” button or refer to the form, you can place the contact form directly below the text. For non-sales texts and articles, we suggest subscribing to the newsletter.
- Call to Action (CTA)
That is an encouragement to act. Depending on the purpose of the content, we place the appropriate CTA. An example of a CTA can be a button with a clear message such as “ask for a quote”, “fill in the form”, “download a document”, “check the product”. The purpose of placing CTA is to increase the conversion rate or lead to micro-conversion.
The concept of SEO texts has firmly established itself on the Polish market. Only a few years ago, SEO texts were identified with content devoid of substantive value, which was intended to create a place for placing a link/link to a positioned website.
No one wondered how to write SEO texts for the user. They were implemented by copywriters usually at very low prices. The length of the content ranged from several hundred to several thousand characters with spaces.
It even happened that they arose from mixing random words that are synonyms. In this way, it was possible to generate even several hundred “unique” texts from one prepared article with appropriate modifiers between words.
These types of artificially generated websites were called backend. Currently, this approach is considered archaism, so giving examples seems unnecessary :-).
Today’s content marketing is a nearly 180-degree return. Content is currently used primarily to generate leads, to expand the audience, and above all to promote the brand.
In recent years, content marketing in Poland has undergone a huge transformation. Every year, companies invest more and more in the production and promotion of content written by copywriters. Many companies have their team responsible for cheap paper writing content, expanding the company’s blog, FAQ section and knowledge base on products and services.
The role of Content Marketing
Content marketing functions can be radically different, but they should always be complementary to other marketing activities, especially in the area of online marketing. Depending on the strategy, content marketing can be aimed at: Focus the attention of the user in the early stages of the purchase path.
The purchase of a product or service is often dictated by previous market research. Research, i.e. searching for information, maybe the first phase in the purchasing decision-making process, especially if we consider expensive products. For example, a car manufacturer can create content marketing in the form of an expert blog about components. A frozen food producer can create content marketing based on recipes containing his products.
The desire to own a product can be invoked in many ways.
One option is to show the operation or use of an object. Another option is the publication of opinions, problems that are solved or successes achieved thanks to the purchase or cooperation.
Product sales are only one of the possible content marketing goals.
Texts focused on direct user-to-customer conversion focus mainly on the benefits of the product or service. It is good practice to document or confirm the facts described.
Other goals, which can be more, such as acquiring cooperation partners, brand promotion. They should all be consistent with the company’s marketing strategy.
SEO or user texts
A good text should cover all aspects. It should be substantively valuable to the recipient, and at the same time optimal in terms of SEO. The days when cheap paper writing text focused on achieving a high position in Google was difficult to reconcile with a valuable substantive message that is long gone.
Writing text by a copywriter
Currently, SEO Copywriting is not only about the content but also optimization. The production of good content is based on analysis and knowledge of website positioning and general knowledge of search engine algorithms, including Google, of course. As one of the creators of Surfer, I suggest using our tool, in particular the audit and draft functions that will help to diagnose users’ expectations.
Jobs for Copywriters
The request to write content for a copywriter should be based on sound analysis, regardless of whether it is ordering an article, product description or service. When paying for the preparation of content, we should ensure that the guidelines are as precise as possible to meet the expectations of the recipients.
Writing articles based on the Surfer
By writing texts for websites, you can support yourself with tools that will allow analysis and then prepare a draft. Regardless of whether we are preparing ourselves to write an article or order commissioned writing, let’s start with a draft based on competition analysis and current trends.
Of course, the ideal solution is to use a Surfer who collects information in less than a minute to prepare a draft for a copywriter or your use. In my work, I use the audit function, from which I choose appropriate data such as information about the title, length of content, phrases and keywords to include in the title, headers, and content, as well as information on the number of graphic elements, paragraphs, and headers.
Below is a sample data summary for a copywriter to better illustrate the appearance of a draft that should be generated before proceeding with the task.
How to prepare a draft for a copywriter based on competition analysis
Drafting can be done with the help of a Surfer, but you can also do all the steps manually.
Step 1 – Keyword Analysis
Enter the appropriate phrases, then select the location of interest. Begin analysis.
Step 2 – Google search results
Check value suggestions, check what type of content Google values most. On this basis, prepare an article title.
Step 3 – Dominant Keywords
Check the dominant phrases and keywords, which you will then place in the headers and the content.
Step 4 – Content length
Depending on the type of content, specify the length of the description or article.
Step 5 – Keywords
We determine the presence of broad and exact match keywords. This can be done by using the audit function or by default in the chart.
Step 6 – Thematic segments
Based on common phrases and keywords, we determine the elements to be included in the content, as well as the thematic segments that we will address.
Step 7 – Number of individual elements
We specify the number of headers, pictures, paragraphs. Remember that text divided into smaller paragraphs is better to read. You can use the audit function for this.