As Facebook pursues delivering the content its users will enjoy most and find most suitable, organic ability has been on the decline. In fact, people say it’s downright dead. This showcases a specific challenge for small businesses: You don’t have the similar budgets as massive advertisers to pour into paid posts to reimburse.
Facebook marketing for small businesses on a narrow budget can be a rollercoaster ride. Some businesses either feel that it is not for them, or they record very high returns. Achieving unattainability might be one of the most compelling challenges for small businesses. Being able to set up leads and grow your consumer base is important for the future of your business. Facebook is a platform that can be leveraged to your benefit. Focus your attempts around a few essential areas and you’ll grow your business while bringing in paying consumers.
Facebook still rules as one of the most extensively used online platforms by adults. And the vast majority of people use it on a daily basis, ensuring that brands and enterprises have the best possible visibility when implementing a Facebook marketing strategy.
The hardest thing is usually just getting started, but we’ve put up a list of ten steps to assist you get started with Facebook marketing.
If you want your business to succeed on social media, you’ll need to learn about Facebook marketing. Every month, the site is used by over 2.8 billion people. That’s a lot of potential consumers looking at your company.
Because, while you might think of Facebook as a site where your aunt can make mysterious comments on your vacation photos, it’s also a platform where audiences can connect with large and small businesses.
Indeed, two-thirds of Facebook users say they visit a local business’s page at least once a week. If it’s not too brazen of us to say so, this digital marketplace is hopping.
That’s correct: the people are waiting for you! But if you want to tap into this crowd, you can’t just confid on luck. A concentrated Facebook marketing strategy is important.
Small business marketing is a cutthroat business, especially for local firms. It becomes even more difficult when small businesses become multichannel and have to compete in the digital market with larger incumbent brands.
It may appear tough to compete without a large budget, but you don’t need a large Facebook marketing budget to create waves.
In 2019, Facebook had a recurrent active user base of 2.6 billion people. It is, without a doubt, the world’s largest social network, uniting people from all over the world. Even if your small business just serves a local or regional market, Facebook is a great way to reach a much bigger audience and steal market share (and consumers) from your competitors.
Continue reading to make sure you’re getting the most out of this ever-expanding social networking platform. Here are some of the simplest and most successful Facebook marketing strategies for crushing your small business’s competitors.
Table of Contents
1. Make a Purposeful Post
You can’t just broadcast whatever you want and expect to get consideration. Every post you publish should serve a purpose other than to fill the silence. Keep in mind what you share and when you post it. Decide what you’re going to post and why you’re going to post it. When you post, consider what action you want people to do.
Look over your Facebook insights to see which subjects and posts were the most attractive in the past. Check at rival pages to discover what kinds of articles and subjects drew the most attention from their followers.
2. Make sure your Facebook page is optimized
It doesn’t take long to populate your Facebook profile with firm information. Customers frequently use Google to find local businesses, but they are increasingly using Facebook to investigate brands and locate local businesses.
If consumers already have the app installed on their phone, they’ll regularly check into a business to read reviews and suggestions, search up address information, locate a phone number, and so on. They can either go over to your website or call the number you’ve provided after they’ve arrived at your page.
Instead of using your regular phone number, use a traceable number like Google Voice. This way, you can keep track of how many calls originate from your Facebook page.
3. Take advantage of Facebook’s Story Feature
The story element on Facebook is a great approach to bring easy-to-digest content in front of your audience. It’s also a terrific method to show off your small business’s culture. Stories are a more casual method to engage your audience, and it’s a type of Facebook marketing that requires no more than a few minutes behind the camera.
It is not mandatory for stories to be news-related. They can range from a basic question to a full film that comprises a question or poll. Anything that would boost engagement should be used.
4. Manage Your Time with Planned Content
Unless you’re jumping on a trendy topic, avoid creating Facebook updates without a content calendar. The most efficient way to get content live without spending too much time on social media is to use a schedule.
You may prepare what you’ll post and when you’ll post it with a content calendar, then preload that content into a program like Buffer. Your content will be auto-posted by a scheduling mechanism based on your schedule. The only time you should go on Facebook is to check in on your followers and answer their remarks.
5. Make Customer Service a Part of Your Facebook Marketing Plan
According to a study conducted by Accent Marketing, a whopping 82 percent of Facebook users anticipate excellent customer service from brands. It’s a good idea to set yourself apart from your industry’s competition by delighting customers and offering excellent customer service.
The fastest response time comes from using Facebook as a customer support channel. The ability to contact a brand in the event of a problem is a significant trust indicator, and customers are more likely to choose you if they know you’ll respond. If there is a problem, they can see that your customer service is on spot.
6. Make a Facebook Live video
Video was named the “primary disruptor” in the 2017 State of Inbound report, with 24 percent of marketers citing it as a major priority.
Followers appreciate this more informal content, particularly in video format, because it allows them to see behind the scenes of your company. There’s no need for everything to be set-up. It’s sometimes enough to just give a basic notion of what you’d like to address. A brief unboxing of a new product, a lesson or product how-to, customer testimonials, live coverage of in-store or community events, and so on are all examples of live streams.
“People spend more than 3x more time watching a Facebook Live video on average than a video that is no longer live,” according to the newsroom of the social media platform.
These films can also be saved and published on your page as part of your story or featured content for customers to find later when they visit.
Due to that engagement jump, there’s a better prospect that your content will be sitting in the feed of other followers when they log on to the website in the morning. With that increase in engagement, your material is more likely to appear in the feeds of other followers when they check in the morning.
7. Get a More Attractive Cover
The space at the top of your page will be filled by a generic cover, but Facebook gives you various possibilities. Post a video cover instead of a simple logo or an image of your company. Combine a series of short clips from current events, or videos of your company, customer encounters, pleased employees, and so on. Use the film as the cover of your page to highlight your brand and the culture of your small business. A dynamic image is considerably more appealing to potential buyers than a static image.
8. For Ads and Boosted Posts, use Custom Audiences.
To run advertising on Facebook, you don’t need a large marketing budget. To get your postings in front of the correct audience, all you need is a good targeting plan.
Using bespoke audiences is the simplest approach to get a better return on your ad expenditure. Custom audiences can be created in a variety of methods, including using a Facebook pixel on your website to target a variety of behaviors. You can utilize custom targeting in a variety of ways, including creating a custom audience based on:
- Subscribers to your newsletter
- The amount of people who view a video all the way through or just a portion of it.
- Who is it that comes to your page and interacts with you?
- Who visits your website, or which pages of your website are visited?
- People who like and engage with your page’s friends
You may either create a custom audience or use the information you already have to have Facebook develop an audience of people who share your customers’ interests and behaviors. In either instance, your ad and boosted post targeting will be significantly more precise than if you choose hobbies and demographics at random.
9. Take advantage of Facebook’s Product Catalog
Kevin Simonson, CEO of Metric Digital, said, “This template is a guaranteed approach to create a rich browsing experience for shoppers, driving higher product discovery and engagement.” “It’s also the ideal marketing tool for putting dynamic retargeting in place.” It also allows you to join an existing catalogue from a different platform, such as Google.”
According to Kevin, after deploying Facebook’s product catalogue, one customer used Facebook remarketing to boost sales. “Their ROAS added on from 600 to 3000 percent, but their CPA decreased from $45 to $9.”
10. Track Your Progress
Make sure you’re measuring the success of your Facebook marketing activities, no matter how you go about it. Take a few minutes each week to go over your Facebook analytics. Check the performance of your posts and content to fine-tune your approach and see which steps, such as the ones outlined above, are most effective in attracting new consumers and increasing engagement on your Facebook page. It won’t be long before clients discover and choose your small business above competitors if you put forth persistent effort.
With over 2.6 billion monthly active users, Facebook is a powerful platform. With so many individuals spending time on Messenger, in groups, and simply scrolling through their feeds, your company’s target audience may also be on Facebook. If they are, use an efficient marketing plan to convert them into paying clients.
Incorporating both organic and paid approaches into your Facebook marketing strategy for your small business is the best way to go. Monitor your analytics to keep track of engagement and compare your tactics and outcomes to those of your competitors.
Mandeep runs small SEO agency. Before Strivers Edge, he has led products teams in developing state of the art web and handling various marketing projects of different companies. He has done his engineering in IT and loves to explore new business ideas. He loves reading and building his book collection & visiting new places.