Gaining backlinks is one of the oldest known SEO practices in the book. It’s also one of the most pertinent ways to increase organic search traffic.
Links have been a major aspect of how Google and other search engines detect how reliable a website is. The search engines view each link as a kind of recommendation, so the more links a website has pointing to it, the more credibility it will hold.
But anyone having an online business would vouch for the fact that generating quality backlinks is not exactly a piece of cake. On that note, here are 10 ideas to earn and build backlinks to your website.
1. Leave meaningful comments on other (more established) blogs
Leaving comments on other blogs is definitely an effective way to get no-follow backlinks. But these links are still crucial for multiple reasons. First, consider blog commenting as a way to build your readership. If you write a new post that targets a particular keyword, then search those the blogs targeted the keyword. Post insightful comments on those blogs while mentioning the link to your related post on it.
You can also go for blogs which are ranked higher than yours that have Do-follow link rather than no-follow, read their posts and leave comments behind. This way, you can build backlinks and bring new visitors to your site.
2. Create attractive infographics
You can use infographics to earn valuable backlinks. Infographics are easy to understand and share. Also, considering most consumers are drawn to visual content, the demand for infographic has increased exponentially. Influential online publications like Mashable publish numerous infographic on its site. In fact, academic service providers like MyAssignmenthelp.com also prepares infographic on assignment help for students.
Remember one thing while posting your infographics; you need to make it easy for others to share it. You also need to make sure that your infographic topic is trending.
3. Revive the dead backlinks
Your website may have broken links, but nobody said you couldn’t resurrect them. Broken links may appear if the location of your webpage is changed or if another webmaster misspelt your link. In both instances, these backlinks will highlight a 404 error.
Such problems may also commonly take place after a site was migrated to another domain or re-launched. You can redirect these backlinks to some other pages. In this case, Link Juice Recovery Tool (LJR) lets you find the backlinks that your site consists of, that are connecting to a non-existent page (HTTP-code 404).
You can add your website URL, and the tool will detect the broken links and then it will generate .htaccess code. You can include the code into your .htaccess file.
4. Leverage the guest posts
Guest blogging is another brilliant way to gain some valuable backlinks. Guest posting allows you to get your content in front of a huge number of readers and gain more exposure. It doesn’t just help earn backlinks but also increases your online reputation or your social media followers.
Guest blogging also allows you to develop connections and grow your network. If you still believe guest posting isn’t useful, take a cue from Google itself. The search engine accepts guest contributors on its Google Analytics blog.
5. Unleash the power of internal linking
The significance of proper internal linking for SEO purposes cannot be stressed enough. If you have some posts that are performing well and receiving organic traffic, then be sure to add the links to some other relevant posts.
Proper internal linking allows Google to understand your blog more efficiently, which also helps SEO and improves your engagement. Moreover, the visitors to your site/blog receive relevant information. Thus, they don’t need to leave your site. This amplifies the page views and lowers the bounce rate.
6. Writing testimonials
You can consider writing testimonials for niche-relevant services that you use while creating your own content. It will take only a couple of minutes, and in return, you will earn some backlinks from the site in exchange.
As a matter of fact, niche authorities are not the only ones whose insights are in demand. In the age of connectivity, it is all about sharing valuable knowledge, which means that anyone’s expert opinion is welcome and appreciated.
7. Utilise Google+ to build links
If you don’t already have a Google+ profile account for your business, then you’re missing out a promising link building opportunity. You only have to sign up, and add a link to your site in the Introduction section, and start interacting with other Google+ users.
The more time you invest in sharing and communicating, the more exposure your backlink will gain for your site, so like all SEO practices, it’s going to be an ongoing and long term process. Over time, you’ll receive more and more referrals through your Google+ profile, making it an exceedingly powerful backlink.
8. Social sharing is the way to go
You may already know that sharing high-quality content on Facebook, Instagram, Twitter, Pinterest, or other open networking sites drives considerable traffic and engagement. To top it off, if your followers like it and derive valuable information from it, they may link to it naturally.
Search Engines offer due credit to social signals for your blog post, which can eventually result in a better rank in the search engine result pages. Social media increase your exposure, which is great for your brand and also for your link building initiatives.
9. Keep an eye on your competitors
If you want to generate more organic traffic, it’ll be helpful to have an idea about your competitors’ online marketing strategies. Check their social media profiles and look for their link-building or earning techniques, and also their content-marketing methods.
You can use tools like Monitor Backlinks in this case. It lets you add your competitors. Then you get a weekly report which elaborates on all the new links they have earned. You can get more insights about these links and can sort them by their value and other SEO parameters.
10. Getin touch with the established bloggers from your industry
Consider spreading the word about your business by roping in influential bloggers from your industry. And what better way to do this than email outreach? Finding someone’s email address can be a little tricky, but there’s no reason to be discouraged.
If the above formats don’t work, use tools like Thrust.io or Emailfinder.io.
Earning high-authority backlinks can sometimes be daunting, but you can still look for link-building opportunities by using the right resources and methods. Finally, you must realise that maintaining your backlinks is as vital as building them.