According to research, more than 50% of all companies are yet to have a properly laid out digital marketing strategy. This is despite online marketing strategies driving higher returns on investment when compared to traditional marketing. If your company is yet to embrace digital marketing, chances are you are missing out on revenue and valuable leads. Outlined below by the SEO Houston Expert, are 7 elements of digital marketing you should adapt to be able to outcompete your business rivals.
- SEO (Search Engine Optimization)
SEO is a digital marketing strategy designed to help boost your ranking on search engines while driving organic traffic to the desired web page. Highly ranked pages are more likely to show up on the top page of a search engine results pages (SERPs). This increases visibility to qualified leads, which means the target audience is likely to come across your business. Properly optimized pages and sites not only get to earn a spot on the top page of a search result, but also receive better quality leads, revenue, and phone calls.
Some of the ways and strategies you can use to optimize your page for organic visitors and search engines include:
- Create high-quality content for your target audience
- Use the clean code and improve the page loading speed
- Ensure the website has a friendly user interface and experience
- Use backlinks from reputable pages, among others.
It’s worth noting that search engine optimization is a long-term marketing strategy that requires patience. You shouldn’t expect to see results immediately after optimizing your site. Updating your website regularly and fixing bugs should help keep the site’s popularity and ranks rising. When done correctly, SEO is worth every second and penny.
- PPC (Pay-Per-Click) Advertising
This strategy comes in handy when trying to gain/maintain a presence online. PPC is preferred and recommended when you wish to boost traffic and rankings online. As the name suggests, PPC works by running ads on search results, which increases the chances of getting your business or product known. You, however, have the freedom to choose how many ads or impressions you wish to get per day through PPC. This makes it affordable to most businesses today.
Among other benefits, PPC offers customer targeting whereby you can choose which demographics, location, or audiences get to see your ads. Customer targeting reduces the chances of wasted ads or impressions due to the wrong audience clicking on the ads. This makes PPC one of the most valuable components of digital marketing today.
- Web Design
All marketing components have one thing in common; they are designed to drive leads to your business or site. That said, you need a website that is not only easy to navigate through but also create positive impressions on potential customers and audiences. The website design matters a lot when it comes to creating first-time impressions and attracting potential leads.
The website design should be intuitive, easy to understand/use, and also reflect on your brand. For this reason, you should have an experienced web designer handle everything for the best results. Optimize the web design for improved user experience, faster loading speeds, and ensure audiences find what they want easily. Be sure to place your contact information conveniently as well.
- Content Marketing
Target audiences and potential customers need to learn about your business, what you have to offer, and why they should use your company and not the other. The only way you can do this is by creating quality, informative, and engaging content for potential customers. Content marketing is one of the most converting strategies online. It generates three times more leads than any other form of marketing and especially traditional marketing.
The key to a successful content marketing campaign lies with quality content. It is with quality content coupled with target keywords that potential customers and search engines will be able to find your business. The published content should address the target audiences’ issues, answer their questions, and help them understand your business/product more. If your content can deliver that, you can then be assured of higher rankings.
Content creation requires creativity and a proper understanding of what the target audience wants. For instance, your content should answer the audience’s questions effectively, provide quality and informative insights into the company or product. Remember to include calls to action (CTAs) when publishing the content.
Think about what the customer wants and if you can provide an answer to their questions. Search engine bots and organic visitors love a good read. Be sure to give them just that to see a bump in your site’s rankings.
- Social Media Marketing (SMM)
Social media makes it possible to connect with both current and potential customers. You can also develop lasting relationships with the target audiences and customers through social media. The best thing about social media is that current and potential customers can contact you directly when they have a question.
Aside from the networking part, social media makes it possible for marketers to uncover the consumer’s thoughts, trends, and opinions about your brand, product, service, industry, and business rivals. This makes it a data mine for marketers wishing to better their products, as well as dig up information on rival companies. You can use the info mined on social media to create content addressing the issues these target audiences may be facing. You could even create explainer videos on how to use certain products as well.
You can also take advantage of paid ads run by these social platforms to target potential customers. Running adds should increase visibility on both social media and the world wide web. Be sure to respond to social media impressions such as comments, likes, and suggestions promptly. It’s through a prompt response that a potential customer will want to try your product or service, hence more leads.
- Email Marketing
Email marketing is a lead-nurturing strategy that allows you to make follow-ups with potential customers, send special offers, coupons, as well as information on current services and products that may interest them. One thing you need to understand about email marketing is that you need a mailing list. One way to build a mailing list is by enabling target and potential audiences to opt-in to your service.
While potential and loyal customers may have opted-in to your mailing list willingly, it’s advisable to create personalized emails for each subscriber. Be sure to address the subscriber by name, and address their needs and interests by creating content they can relate with.
Automated emails may be sent once a customer makes a specific action on your website or makes a purchase. Email automation makes it easier to keep in touch with customers while focusing on running the business.
In addition to implementing all the digital marketing strategies outlined above, you still need to run analytics on every campaign. This strategy involves monitoring metrics associated with each marketing campaign, leads, and revenue generated by the same. Constant monitoring and analytics help you keep an eye on performance indicators such as cost per lead and conversion rates. This way, you can pinpoint performing campaigns and non-performing ones.