Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat. The list of social media platforms does not stop growing, and it is clear to understand why. According to analyses, there are more than 2.3 billion existing social media users across the world, which means that your audience is apparently on some kind of social media right now, and they are the people that can better your company’s growth. Social media can promote the interaction between you and your customer, develop your brand awareness and boost your sales.
There are plenty of ideas, tactics, and approaches that you could manage to take the support of your social media followers, but currently, we’ll concentrate on how to integrate social media and email marketing to improve your marketing tactics succeed.
What is Email marketing?
Email marketing is a procedure that includes sending marketing messages through email to a bunch of people that have opted in to receive them. It is an extremely cost-effective way to produce revenue, claiming an extraordinary 5400% ROI, which means that for every $1 consume you get around $54 in profit.
Email marketing is individually valuable in sustaining leads and leading them down the digital marketing businesses funnel. Through it, brands can send personalized messages to their users and build a connection of faith with them. It is why 72% of users would rather receive marketing stuff from brands through another source.
However, social media is about targeting your audience where they execute out and refining your brand with user-generated content, for example. So, we think it’s explicit how profitable it would be to connect social media and email marketing to generate an impressive digital marketing strategy.
Ways to integrate your social media, blog, and email:
1) Put links to your social media pages in your email updates
This one’s much understandable. Don’t neglect to add links to appropriate social media pages in your email updates. It will begin subscribing to your profiles with a one-click selection.Assume that a customer subscribes to your email account. If they relish it, they might be involved to check out your social media pages. But if you don’t have the links available, most users won’t bother obtaining them on themselves. It should link in your email to support this. For instance, compare two emails.
Yahoo sends email updates without a sign of the presence of their pretty famous social media profile. Once their subscribers read an email, they don’t have an inspiration to connect: Gmail email looks related. But they put links to Facebook and Twitter in the footer. The choice to examine them out is quite simple to perform. Guess to which account the users will subscribe? Emphasizing links to social media updates isn’t the only reason, but it certainly reflects a more inseparable overall approach towards marketing.
2) Run competitions
Competitions are a pretty great way to fasten your social media followers. Of course, you can arrange that in a form that benefits grow your email list too. First, proceed up with a call-to-action and a bonus. And then? Ask them who want to compete to sign up for your newsletter. After that, now a part of your social media users is also subscribed to your email list.
3) Link email and social media to build a more powerful brand
Potential customers ask for brand sincerity. It indicates that the company is trustworthy and takes the users’ consideration to detail.
So what occurs when two marketing companies do not communicate with each other? Email and social media begin delivering in quite several languages. Your brand flexibility yields. The emails you send are friendly and casual. But the Facebook page is all severe business. The whole branding displays a bit limited – and you lost likely customers as a result.
But syncing up the style of your emails and social media marketing is not difficult. It gets down to communication between organizations. And if you do it best, this method encourages you to create more powerful branding. Launching Next is an excellent part of this tactic. Their email newsletter and tweets experience the same language. The label is informal and inspired; it highlights tons of emojis and can not help but post the different GIFs. Fans of Launching Next will know what the brand reaches for no matter if they use email, Twitter, or both. The brand is compatible.
4) Recycle content
It is quite easy to recycle content between email and social media marketing platforms. Once again, it all proceeds down to becoming a system in place, for example, teams interacting with each other.
The clear advantage here is the possibility to share assets among teams. It is a comprehensive and competitive strategy. For example, see the richness app Notion. As a practice, they apply lots of GIFs on their Twitter page to showcase the latest features before they publish. But when the update is released, the team repackages the same GIFs in an email update: That’s a notable primary use state. Of course, you can convey it to the next level.
For instance, ask your Twitter or Facebook followers to give their success stories. Select the most majestic posts and apply them in the next email update. This tactic hits two birds with one stone. You have the content for your next email, and you will tell subscribers about your social media profiles.
Here is another approach. Use a Twitter thread or a Facebook post to describe something to users. When it is a chance to write another email, connect to that information instead of writing a current one. Once again, this will also push subscribers to your email list to support you on social media.
5) Carry a social-focused email campaign
Managing a campaign that supports your social ways and the advantages of each platform is a way to use email to improve your social media followers.
While email marketing, blogs, and social media may be different by type, combining them can help expand your customer lifecycle marketing efforts.
Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites like app development companies.