Are you searching for ways to find the right influencer for your business? Then this is the right article to learn more about influencers and influencer marketing. No one can ignore the power of influencer marketing, don’t underestimate the value of them.
Whether you may use TikTok or not, but sure you will come across TikTok videos in your daily life. It is one of the famous video-centric apps that is taking the world to an entertaining spot. TikTok has been moved to a higher power or position, and its popular culture is the reason for its enormous user base. Though TikTok was launched in 2016, its growth has never fallen. It keeps on growing and glowing.
Now in 2021, it has a huge strength of 26.33 million daily users with 800 million monthly active users. TikTok has become, best hangout or entertaining spot for generation Z.
Let’sLet’s get started,
Do You Know About TikTok Influencer
Influencer, who has right on a specific platform or multiple. They are always regarded as task makers or trendsetters depending on their followers count. From the marketing point of view, the best influencer has enough followers with a maximum engagement rate for their content they post on social media.
After the evolution of social media, business owners figure out that the influencer with massive followers has high potential to build exposure to their product to determined demographics. So here came influencer marketing; they have the potential to stick out to millions of active users. They have a high reputation to build trust and confidence for consumers for particular products or brands.x`
Almost every brand is trying to attract generation Z to purchase their products. This marketing has turned out to be an effective strategy for building brand exposure and holding their target audience.
Influencer marketing has become an important and common occurrence on every social media. And it will give better results than you imagine.
If your intention wants to reach generation Z, you have to increase your audience’s engagement rate.
TikTok is one of the most downloaded apps in the past 2 years. This shows that TikTok holds an enormous attention rate. Hence, you require TikTok influencers to grab all those people’s attention.
TikTok influencers know how to create content that connects with the audience. They have a clear view of how this works. This marketing is not only for a specific business or company; they have great potential to shape and enhance any business. It is more worthy, especially online-based businesses with a strong desire to reach out to global audiences.
Pay Attention To Engagement Rate
It is important to partner with an Influencer who has more engagement on social media. This is because, if you collaborate with Influencers with less engagement rate, it’s hard to make your campaign successful. In contrast, when you partner with an Influencer who has more engagement rate, chances are high that you will get more authentic TikTok fans and instant engagement for your videos. As a result, you could notice a potential increase in brand exposure. Hence, it’s essential to check Influencer’s engagement before collaborating with them.
Step 1: Use Hashtags To Find Influencer
I think all know the importance of hashtags on social media. You can make use of hashtags to filter out the type of influencer you are looking at on TikTok. TikTok, use hashtags to divide or organize the content. Almost all videos on TikTok have hashtags; using them will be an effective way to search for influencers. If you are looking for specific hashtags related to your brand or industry, it will help you find the right one.
Just click relevant queries or keywords in the discover search tab, make use of “top,” “users,” “video,” “hashtags” to figure out the best and organized profile for your specific keywords.
Moreover, the same influencer may use that particular kind of hashtags; sure, their audience will also be interested in those hashtag’s content. This way, you can connect with your focused audience too.
Once you figure out influencers related to specific hashtags you prefer, start collaborating with them. It is easy and effortless for marketers to reach out to influencers, then you can come up with promotional content.
Don’t forget to go through your influencer profile to check their follower’s count, engagement rate, and videos that match your specific needs.
Remember, you have to pick the right influencer to reach your target audience and build engaging content to entice them.
Step 2: Use Topics To Find Influencer
Like hashtags, when you desire to find an influencer who is related or interested in specified topics, it can be anything, food, beauty, marketing can use topics to find them.
Using hashtags, you can search topics, still remember, those hashtags will not always reflect the influencer field. This is because they might use particular hashtags for specific posts.
Hence, you have to do further research by visiting their bio, profile to check their primary topic, category, or niche.
For instance, you are not looking for an influencer whose main topic is a pet when your brand belongs to beauty.
Now you get the point; you can use hyper trance to search influencers according to specific topics or categories to find out the right influencers.
Step 3: Use Location To Find Influencer
TikTok has nearly 800 million monthly active users worldwide. And it’s available in 154 countries. It has active users from every corner of the world. So, this platform has many exciting opportunities to attract people from any part of the world. Depending on your preferences, you can search for the right influencer for your business. TikTok provides original and engaging content daily, which makes the audience engage with this platform regularly.
By the way, TikTok videos’ nature has constructed a language beyond the range of geographical locations. TikTok videos have the ability to engage and attract a massive audience.
Step 4: Use Country To Find Influencer
When you market or sell your product or brands to specified countries. Probably, you want an influencer who is from that specific country. Also, your target audience will belong to that country.
Just imagine, you are marketing your brands exclusively for American citizens, then collaborating with European influencers will not give you better results. Moreover, it will not give you much value; you will get a limited audience for your brand in the end.
Hence, it’s better to choose an influencer who belongs to your preferred country; sure, most influencers mention their location or country. Even you can use tools to find them.
Step 5: Use City To Find Influencers
Sometimes, you will go for a definite influencer marketing campaign to target a particular niche or place nearby your business.
For instance, if you have a restaurant in Beijing, you will partner with an influencer in Beijing. Then it’s easy for you to shoot videos in your restaurant along with the influencers.
To find location-based influencers, make use of specific location hashtags. On the other hand, you can filter your content just by changing the language under your “content preference option.” It helps to narrow your targeting.
Step 6: Use Followers Count To Find Influencers
You will not concentrate on followers count until you are paying attention to the influencer’s followers’ relevance.
If you collaborate with an influencer who has tons of followers but find only a few of them will match your target audience. Then, your campaign will not give you better results. So, before partnering with such influencers, check their follower’s interests. Always check that your target audience and your influencer target audience are the same.
It is better to try micro-influencers for your business, which target a focused niche, in your influencer marketing. Instead of going behind influencers with massive followers, you can consider micro-influencer; though they have fewer followers, their followers are passionate about particular interests.
Step 7: Use EmailsTo Find Influencers
Email is one of the best communication channels; you can find ways to work with influencers using this. It helps to keep everyone together; it’s one way to communicate to negotiate important partnerships and deals. You can find influencers through email by using a hypertrace tool. Or, you can find the email address of an influencer, connect them directly.
If you need to figure out an influencer for your TikTok profile, these are the effective choices you can try, don’t think it may consume time, but still, it’s worth it. Every marketer must include influencer marketing to promote their business or brands. Believe me, partnering with the right influencers will help you to gain massive reach and great exposure to your business. I hope this article, find useful for you to discover the right influencers for their TikTok account.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers